My look at adverts, marketing techniques and social media that have that something special.
Do you always worry about the small things? Well so do the users of Booking.com, and their new ad is here to show that they know what you care about.
This hilarious advert gives a charming theatrical element to the little things that matter to us when we go away. The air dryer, the complimentary slippers, sand. Also eggs.
By highlighting the eccentric, and exaggerating the ridiculousness of human nature, this advert makes people laugh and connects with them based on their own holiday experiences. It’s practically perfect material to potentially go viral too, although it does lack any cats singing along to We Built This City. (If this has somehow slipped by then click here now.)
This is Booking.com’s first out of house campaign and Wieden+Kennedy Amsterdam have done a brilliant job for them. Having said all this though, if you head over to the Booking.com website it’s a little dull. It’s easy to navigate, but it doesn’t correlate with the awesomeness portrayed in their advert which is a shame.