Camp Nectar are growing their brand.

Forget building a brand up in any conventional way, Camp Nectar have really had a new look here with this campaign to highlight how pure their juice is. Growing the fruit in these moulds is a brilliant look and very memorable!

We’ve all heard of the square watermelons before, but seeing a fruit branded in sure a way is ingenious, and appears to be highly effective in sending the message across.

Brazilian creative agency ageisobar are behind the campaign and even had the fruit put in stores for promotion. I love this as it show a big brand really connecting with their customer as these individual “fruit boxes” made the brand a lot more approachable and friendly.