My look at adverts, marketing techniques and social media that have that something special.

Pepsi vs. Coke


I love it when brands interact with each other, and even more when they are in direct competition with one another. (See how they’ve written Cola-Coca to avoid any legal snags…)

Coke and Pepsi (or Pepsi and Coke) are probably one of the biggest brand “rivals” out there today, alongside Mac & PC (remember this ad?)

The playful competition here is great, and you have to applaud Coke for coming back with their copy and just adapting Pepsi’s ad.

Neither company have the same popularity that they used to, which could be down to a number of reasons, yet it’s good to see they still make the effort and partake in a little friendly competition.

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This entry was posted on November 7, 2013 by in Poster and tagged , , , , , , , , , , , , .
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