My look at adverts, marketing techniques and social media that have that something special.
This video from Posten, the Royal Mail of Sweden, have developed what is possibly one of the cutest adverts I’ve ever seen.
The use of sound is so important here. The music is great at setting the tone and the lack of voice enhances the ability of the video’s “viral” abilities as it can be understood all over the world.
I really ended up rooting for the guy, as it’s such a sweet thing he is doing. I can easily imagine how this could be edited though to look incredibly creepy, but that isn’t the case here.
And is it just me, or does this couple look eerily similar to Amy and Rory from Dr Who?