My look at adverts, marketing techniques and social media that have that something special.
I’m really in two minds about this advert. On one hand I think it’s great that MacDonald’s have tried to expand the business but can they ever really be a coffee shop? For me it’s fast food, and I doubt I will ever mix my Filet-O-Fish with a cappuccino.
The conversations are good though, the little snip bits don’t sound too exaggerated and scripted. There are fairly believable things to say over coffee, however some seem a bit out of place. (Would you tell you’re brother/sister you were having a baby in McDonald’s? I suppose they should be having a Happy Meal if anything…)
Still, I like it has a comic edge to it, “I spent an hour today talking about stapler’s…” I can imagine that being a line in a tv show. My issue is that I don’t think it matches McDonald’s. If you disagree I apologies, maybe I need to broaden my mind. That should be what this advert does though, but I think it fails. Yes I might consider getting a coffee now I know it’s not just instant there, but that’s only if I was getting something else too. If they think people are going to stray from Starbucks for there McLatté they are seriously deluded.