My look at adverts, marketing techniques and social media that have that something special.

Gay Adverts

In light of the votes yesterday on the equal marriage bill I thought I’d take a look at a few LGBT friendly adverts which have been produced in the last few years.

Granted to say there aren’t a huge amount, but here are a small selection.

1. McDonald’s

This is quite a sweet advert I think. Interestingly enough it was originally intended to be aired in the USA but they wouldn’t there. France however showed it instead as they had no qualms as they didn’t think it was a big deal.

2. Vodafone

I remember when this advert came out. It was part of a series of similar situations, e.g. “I’m pregnant”. It’s short and sweet and has a positive message too.

3. Stonewall

Some People Are Gay

Though this isn’t really an advert I thought it was worth a mention. These posters and billboards were posted all around the country at one point and are hard to miss. The message is clear and simple, and puts the point very well across. Some people just need to get over it.

4. JCPenny

“First Pals: What makes Dad so cool?” reads the ad’s copy. “He’s the swim coach, tent maker, best friend, bike fixer and hug giver – all rolled into one. Or two.”

This advert faced a lot of criticism when released from anti-gay campaigners as people were offended as this was an advert for a family department store. Who cares if they are gay though? They all look like they are having fun. The best thing about this advert is that they aren’t even models, it’s a real family. And what’s even better is that this was a Father’s Day campaign.

5. K-Y Jelly

Whilst writing this I noticed there were actually very few adverts to feature lesbian couples. I think this may be due to the fact that two women who seem very close can look like friends, whereas it’s still a bit more shocking to portray two men together. Anyway… This is done in an interview style, and it’s a pretty funny advert. Sex is the topic, but it’s still done very subtly and with a comic twist.


Whist the media isn’t littered with gay couples in advertising I think there’s a good representation. There is no use in ensuring every advert features every minority, adverts are generally about the product and less about the political message. They do however mirror our culture, and by placing these positive messages in day-to-day culture it demonstrates like homosexuality shouldn’t even be an issue, and people should get over it.

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This entry was posted on February 6, 2013 by in Collection, Poster, Television and tagged , , , , , , , , , , , , , , , , .
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