My look at adverts, marketing techniques and social media that have that something special.
In the past two weeks I’ve seen this video at least 4 times, and it never gets old. It’s odd, absurd and still ridiculously funny.
From the moment in each when Buddy Holly kicks in, and this sinister panda makes his feelings very well-known I was glued to my screen in both a mixture of shock and laughter. I think it’s the eyes which really push it for me, and the use of silence.
The people in the adverts seem to be mixed when they see the panda, some are curious as to why this black and white bear is there, and others are fearful, as if they have just offended some type of cheesy deity. Either way it oozes a sense of authority, and mildly psychotic tendencies by the looks of it.
I hate that we rarely see adverts like this in Britain too. The only one close to it is the Halloween Snickers advert, one of my personal favourites – expect to see it on here soon.
Out of this little montage here, I love the hospital one. It’s just so creepy and dark, the silence that fills the room when the IV is pulled. They are all great though. Though it doesn’t tell me much about the cheese, it really promotes the brand.
Now for the showdown.