My look at adverts, marketing techniques and social media that have that something special.
I loved this advert. Really really loved it. Partly because it’s much more uplifting than some of my recent posts, but it’s just so brilliant I found it captivating.
I honestly didn’t have a clue what this advert was for to begin with. I think the whole superhero thing distracted me at first (I have a serious love for the whole special powers thing) and as well it is brilliantly shot, and I simply got drawn into its little world.
The idea that this is a global event, all coming together for the purpose of flying as if they are saving the world is great too. Yes, we know that they aren’t saving lives, but still shows how people can show the commitment to their job. Even rewatching it now I’m still giggling and grinning like a moron as I love seeing them as children too with their special abilites.
Concurrently with the voice-over and soundtrack it has a very theatrical feel which I also love about it. I really can’t fault this in any way, though perhaps maybe making their company seem too good? Which isn’t a flaw as long as they can live up to their expectations.
I almost have too much to say and in fear of waffling on, I’ll cut it short to the ratings!
Although this is a 9 overall, I’m thinking of it as a 10. It would even sway me to fly with them even though I’m a British Airways boy at heart.