Saturation is the key

This is a little gem I found on Tumblr (where I find a lot of things) and thought it looked great.

The colours are vibrant, especially on the black backing and really emphasise the idea of the “colours of life,” giving these insignificant objects a real boost and distinctiveness.

The dripping is well done too, and helps the reference to paint as it is being caught in the tin, maintaining the idea that they are preserving these lustrous shades.

Personally I like this, though it lacks complete originality. The idea of sapping away colour and using it selectively is good but it’s been done before whether we’re looking at Sin City or some teenagers GCSE art project. I’m not saying it’s bad but I’ve seen more inventive things out there.

Still, it promotes the product well, not just for the colours, but the idea their paint lasts a lifetime. Having a series of images it keeps it fresh and allows for variation too.

Content 7/10

Memorability 6/10

Originality 6/10

Aesthetics 8/10

Overall 7/10